Websites Built for CrossFit Gyms That Want More Marketing
Designed by people who know the business inside and out.
Trusted By Brands Like
How It Works
Watch a quick walkthrough of what makes Firebreather Websites different—and how it helps CrossFit gyms like yours grow.
Watch our intro video →
many gym websites fail to reflect how great a gym really is.
You’re great at coaching. You’re building an incredible community.But your website?
If So, We've got you covered
What You Get
We provide everything you need for a beautiful, on brand, powerful website
Professionally Designed Website
We design clean, modern websites tailored to CrossFit gyms. Whether you’re rebranding or just tightening up your visual presence, we’ll make sure your site reflects your gym’s energy and professionalism.
Fully Managed: Hosting, Updates, Support
Your monthly service includes premium hosting, site updates, and ongoing support. We handle the tech so you can stay focused on your members—not your maintenance.
Mobile-Optimized & Fast-Loading
We build websites that perform beautifully on every screen. Fast load times and smooth mobile experiences ensure your site is accessible—and impressive—on the go.
Built for Lead Generation
Our layouts are designed to convert. From clear calls to action to easy lead capture forms, we make sure your site does more than look good—it drives results.
Customized to Match Your Brand
We kick things off with a brand strategy call to learn your style, voice, and audience. From colors to copy, your website will be built to reflect who you are and attract the right members.
NEW
Photography
Add-On Available
Need high-quality gym photos? We offer optional shoots to capture your coaches, community, and space. You’ll get fully edited, ready-to-use images for your site, social, and beyond.
World-Class
Support
Need a change? Have a question? Just shoot us a message. We’re proud to offer fast, reliable support—so when you need something, we’re on it.
Top-Notch
Security
We host your site on trusted, ultra-secure servers. Backups and safeguards are in place so if something ever goes wrong, we’ll get your site restored fast—with minimal downtime.
Search
Optimization
Every site we build is optimized for search engines. From on-page SEO to sitemap submission, we make sure Google sees you—and sends people your way.
100% Satisfaction Guarantee
We don’t launch and your subscription doesn’t begin until you’re completely satisfied with your website. We launch only once we’ve met your full expectations. If you’re not completely satisfied with your website, we’ll work until you are or give you your money back!
Leveling up your website starts with a few simple questions
No sales staff here – Speak with the team of designers and marketers you will be working with.
What’s This Going to Cost?
We build websites that look like $10K agency builds—but without the bloat or long timelines.
Firebreather Website
Fully Managed: Hosting, Updates, Support
For the Price of 1 Unlimited Member
- We Build It
- We Design It
- We Host It
- We Maintain It
- We Secure It
100% Satisfaction Guarantee.
Requires a Small One-Time Launch Fee.
Photography is an optional add-on service offered with this package, provided at a discounted price.
Want your website to stand out even more?
"They know the fitness industry, they know marketing"
Molly Hitt
Industrious
Built for Gyms by People Who’ve Been There.
We're not just web designers, we're a Powerful Blend of athletes, coaches, owners, and Digital Marketers
- 10+ years helping CrossFit affiliates grow.
- Former CrossFit affiliate owner and Gym Marketing Veterans (we get the grind).
- Proven experience working with top brands like Industrious Franchise and Burgener Strength.
- Hands-on, relationship-driven approach—you’re not just a number here.
Bart Griffin
Owner - Marketing Specialist
Longtime CrossFit Member and Digital Marketer for affiliates since 2015
Jeff Duncan
Account Manager & Marketer
Marketer, Photographer, Dog Dad, and 9-year Owner of CrossFit Pearl District
Let's Look at Some Examples
Here’s a side by side comparison of our work vs others
Before And After
This project included a complete overhaul of the Industrious brand, moving to a more neutral color scheme with a minimalist, modern feel. For the website redesign, we added tons of high quality photos assets, alternating light and dark contrast, with minimal copy and lots of emphasis on culture.
Before And After
We worked closely with CrossFit Advantage through a massive branding overhaul, complete with new colors, logos, slogan, and a completely new website build. We added social proof through testimonials, and a brand new sales funnel starting with crystal clear calls to action.
Before And After
We had the opportunity to work with the Burgener Strength team to refine their logos, revamp their website, incorporate branded map functionality. We also created new, on-brand landing pages for their core products and for their CrossFit Mayhem co-branded products.
"Bart and his team are absolute legends!"
Beau Burgener
Burgener Strength
We Integrate with Your Favorite Platforms
Keep working with the platforms you like.
We work with all the top industry leading tools.
That's not all! We integrate with all sorts of platforms and tools. Just ask!
CrossFit Affiliates and Top Fitness Brands Love Working with Firebreather
Here's what they have to say
Kim Andrew
CrossFit Pilchuck
Firebreather Marketing does a fantastic job of managing our website. Not only are they creative and forward thinking they are also extremely attentive to their customer’s needs. Firebreather marketing is a huge asset to my business and its continued success!
Bethany Looney
CrossFit Advantage
Bret Gibson
Industrious West Seattle
Jamie Cantu
Kirkland CrossFit
Anton Foss
CrossFit Advantage
Kyle Vierck
CrossFit LEAF
The Firebreather team came highly recommended, and they have exceeded every expectation! Bart and the team are responsive, professional, helpful and patient.
Your Gym Deserves to Stand Out
Let’s build a high-performing, fully managed site that reflects your brand and turns visitors into leads—with zero tech stress on your end.
Frequently Asked Questions
Most gyms offer an “Unlimited” membership—one flat monthly rate for unlimited classes. It’s usually the most popular and valuable membership you sell.
So when we say our website service costs about the same as one unlimited member, we mean it literally: for the price of one member a month, you get a fully managed, custom website that helps you attract more members.
It’s a no-brainer, a slam dunk, and a clear return on investment.
Everything you need for a high-performing site:
Custom design tailored to your brand
Hosting and backups
Unlimited tech support
Ongoing updates, design and performance improvements
When you move fast, we can too. Most sites go live within 2–3 weeks after we receive your content and branding. Converting from an existing website? That makes things go even faster!
Nope. Firebreather Core is fully managed. We take care of hosting, backups, updates, and support—so you can focus on coaching and growing your gym.
No problem. We offer optional photography services, or we can help you make the most of what you have. We’ll never leave you stuck with a half-finished site.
Yes. There’s no long-term contract—we just ask for 30 days’ notice. But our goal is to give you such great support, you won’t want to.
Yes. Your site will work seamlessly with all major gym software platforms—including PushPress, Wodify, ZenPlanner, MindBody, SugarWOD, and Beyond the Whiteboard.
We specialize in websites for CrossFit and functional fitness gyms—it’s all we do. But beyond that, we bring a rare combo to the table:
- We’ve been in the industry for over a decade
- We’re not just designers—we’re marketers
- We understand what makes gym members click (literally)
From strategic layouts to professional photography, we build sites that look great and grow your business.