Recently, a lead asked me a fair question: “Why should I pay more for Firebreather when Squarespace only costs a small monthly fee?”
On the surface, it feels like a valid comparison. Website vs. website. Monthly payment vs. monthly payment. But when you look closer, the differences are key — and glaring.
It’s a lot like comparing Planet Fitness to CrossFit.
Sure, both are “gyms.” But one is a DIY space with rows of machines, and the other is a coached, guided, and results-driven experience. Which one delivers better results? The answer is obvious.
The DIY Trap
Squarespace is built for the do-it-yourself crowd. That’s fine if you:
Already know web design,
Understand SEO and conversion funnels,
Have the time and desire to constantly update and maintain your site.
But here’s the truth: most gym owners don’t. And honestly, why would you? You’re a coach, not a web developer. Just like in fitness, lots of people think they know what they’re doing — but the results speak for themselves.
When you go DIY, you get DIY results.
A Real Example: CrossFit Felix
When we moved Felix over to Firebreather Core, here’s what happened in the first 48 hours:
“I’ve had probably 10 to 12 of my members — including drop-ins — tell me the new site looks incredible. Ten times better than the old website. Two people who dropped in today told me it was easy to find the information they needed. One person even read the coaches’ bios. Everyone loves the website. I cannot stop getting compliments about how professional and amazing it looks.”
And eight weeks later?
“Holy cow, that looks amazing. So glad we did our site with you guys. Super pleased with the finished product.”
David held off upgrading for years. But once he saw the difference Firebreather made, he never looked back.
What You Get with Firebreather
This is where Firebreather Websites (Firebreather Core) completely changes the game. With us, you’re not buying a blank platform — you’re hiring a team that does the heavy lifting for you.
We:
Build it – custom-designed for your gym’s brand and audience.
Design it – professional, polished, and built to convert.
Host it – on premium, lightning-fast servers.
Maintain it – regular updates, fixes, and improvements.
Secure it – protection against hacks, downtime, and issues.
Optimize it – with SEO and conversion best practices baked in.
In other words: we don’t just hand you tools, we deliver the finished product and keep it performing at the highest level.
The Real Value
Here’s the kicker: our websites cost the equivalent of just one unlimited membership per month.
That means the moment your website brings in even a single member, it has paid for itself. From then on, it’s pure ROI — your site doesn’t cost you money, it makes you money.
That’s the way it should be.
Side by Side Comparison
If you’re like me, you like to see the information tabled and organized. So here’s a breakdown of several features and how they stack up:
So Why Pay More?
Squarespace is fine… if you want to DIY and have the skill, time, and energy to keep up with it.
But if you’d rather focus on coaching, growing your community, and running your business, then outsourcing to experts is a no-brainer. Business owners know: delegation is key.
At the end of the day, you could save a little by going with Squarespace. Or, you could invest in a Firebreather Website — one that reflects your brand, attracts the right members, and pays for itself many times over.
👉 Ready to stop DIY-ing your website and start getting real results? Book a discovery call with Firebreather today.
