Firebreather Turns 10

This year marks a full decade of working with CrossFit and functional fitness gyms.

In that time, we’ve watched CrossFit ride a wild wave—changing ownership, weathering tragedy, and adapting to new eras. We’re now seeing the rise of Hyrox breathing fresh energy into the sport. Over these 10 years, many of our clients have expanded to multiple locations, and some have even grown into franchises. It’s been incredible to witness.

Half-Price Photography for Firebreather Members

Did you know that if you have a Firebreather website, you get 50% off photography services? It’s true!

We want to keep your website fresh, and one of the most powerful ways to do that is with updated, high-quality visuals. Photography speaks directly to your target audience—showing them your community, your vibe, and what makes your gym special.

If you’ve made upgrades to your facility, welcomed new members, or just want to showcase fresh faces, now is the perfect time for an update. Chances are, things have changed since we first launched your site.

With new photos, we can:
• Refresh your website with authentic, up-to-date imagery
• Give you a library of visuals for your social media feed
• Help your brand feel current and connected to your audience

Ready to schedule your shoot? Just reply to this email, or check out our Photography Services page to see pricing and details.

Platform Improvements

At Firebreather, we’ve always partnered with the best hosting platform in the industry. While other hosts look for ways to cut costs, we keep pushing performance forward.
Our upgraded content delivery network means your Firebreather websites now load faster than ever—keeping visitors engaged and spending more time learning about your brand.

Firebreather Core 3.0
This quarter, we launched our newest version: Firebreather Core 3.
For clients on FC3, this means:
• A more simple, streamlined backend experience
• A cleaner, more modern interface on the front end
• Faster, smoother performance across the board

What’s Next

Looking ahead to 2026, we’re focused on:
• Continued backend improvements to simplify managing staff, workouts, and integrations
• Migrating all Firebreather Core 2.0 users to the new 3.0 platform
• Finding new ways to help our clients grow and stand out in their markets

We’re beyond grateful for the opportunity to serve this community and this industry we love. Here’s to another decade of innovation, improvement, and results for your gym.

Picture of Bart Griffin

Bart Griffin

Bart Griffin is Owner of Firebreather Marketing and a has been helping CrossFit affiliates level up their websites and marketing for nearly a decade. Originally from Seattle, WA, Bart and his family still reside in the Northwest.

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