On our marketing, we say Firebreather will help you get more leads.

But here’s the million-dollar question… how many more leads?

The honest answer: it depends.

And to know if you’re getting more leads, you first need to know how many you’re getting right now with your current website and sales funnel.

Do you even have a sales funnel?

Or are you considering a “lead” someone who walks through your door—whether they’ve visited your website or not?

The only way to really know is to look at the data.

But here’s the problem: most gym owners don’t have any.

Are you tracking?

• Are you using Google Analytics?

• How many leads entered your funnel last month?

• What’s your conversion rate from website visitor → opt-in?

• From opt-in → member?

• Overall: website visitor → paying member?

See the issue? Without numbers, it’s impossible to tell whether you’re improving or not.

The Branding Gap Most Gyms Miss

Firebreather isn’t just about giving you a pretty site—it’s about helping you communicate your brand to your target audience.

So… do you have the right target audience?

And is your current branding resonating with them?

Here’s what I know from years in this game:

Most gyms are doing nowhere near enough.

Not only are they not tracking, but they’re also just throwing information up on a website and calling it a day.

Why?

Because they’re great coaches—not great marketers.

And who can blame you? Coaching is your job. Marketing is ours.

Why This Matters More Than You Think

When Gym A and Gym B both offer strength & conditioning classes, a barbell club, and open gym hours… how is a website visitor supposed to decide?

If your site is just a list of features, people will default to the cheapest or most conveniently located option. And that’s NOT what we want.

Why?

Because we know people will travel farther and pay more for the right fit—if they understand what makes you different.

Without branding, you’re just a bullet-point list.

With branding, you’re a personality—a community—a movement.

Your Gym is More Than Features

Yes, you might have showers and a recovery area. Great.

But your community is your real differentiator.

Who trains with you? What’s the persona of your gym? What’s your identity as a brand?

That’s what we want to convey on your website—because that’s what will actually drive more leads.

So, How Do We Get You More Leads?

Sure, if your sales funnel is non-existent or your numbers are terrible, we can help fix that.

But the biggest way Firebreather delivers more leads is by:

1. Helping you develop a clear brand identity.

2. Making sure it’s communicated instantly on your website.

3. Attracting the right people who are most likely to join and stay.

If that resonates with your audience, your lead flow will improve.

If it doesn’t… you were fighting a losing battle from the start.

Bottom line: Be you. Whatever that means.

And make it easy for the people looking for someone like you… to find you.

If you’re ready to stop guessing and start attracting the right members with a website that actually works for you, we’d love to help. Contact us today to schedule a discovery call—let’s build the brand, the message, and the online presence that turns visitors into loyal members.