When it comes to showing up in local search results, most CrossFit gyms are leaving opportunities on the table. You might have a sharp-looking website, solid SEO, and even good Google reviews—but if your site doesn’t include local business schema, you could be getting passed up by competitors who do.
Local schema is a small but powerful piece of code that tells Google exactly who you are, what you do, and where you’re located. It’s like handing Google a perfectly filled-out business card for your gym—and it makes a big difference.
What Happens If Your Website Doesn’t Have Local Schema?
- You might not show up in the “Local Pack” (the map results at the top of Google)
- Your business info may be inconsistent or unclear to search engines
- Your competitors might rank higher, even if their gym isn’t better
- You’re leaving valuable SEO power on the table
Most web designers skip this step—either because they don’t know about it, or because it’s not part of their standard process. But for a CrossFit or functional fitness gym that depends on local visibility, skipping schema is a mistake.
Why Local Schema Matters for CrossFit Gyms
As a local business, your website isn’t just a digital brochure—it’s a search engine tool. Schema helps:
- Pinpoint your physical location
- Display your business hours and contact info clearly
- Align your business with relevant search terms like “CrossFit gym near me”
Google favors businesses that make its job easier. Schema helps you do exactly that.
How to Add Local Schema to Your Website (Simple Steps)
- Create the Code: Use a free tool like TechnicalSEO’s Schema Markup Generator to generate local business schema.
- Enter Your Info: Include your gym name, address, phone number, hours, website, and business type (e.g., “HealthClub” or “SportsActivityLocation”).
- Copy the Code: The tool will give you a snippet of JSON-LD code.
- Add It to Your Site: Paste the code into the section of your homepage.
- Test It: Use Google’s Rich Results Test to confirm it’s installed correctly.
If that sounds overwhelming, you’re not alone. And this is exactly why it’s better to have a trained professional handle it—especially when your business depends on local SEO to drive leads.
Firebreather Can Help
At Firebreather Marketing, we include local business schema on every website we build. It’s baked into our process because we know how important it is for getting CrossFit gyms discovered online.
If you’re wondering whether your current website includes it, we’d be happy to take a look. Whether you want a full website overhaul or just a quick audit to see how your site stacks up, we’re here to help.
Let’s make sure your most important marketing tool—your website—is working as hard as you are.
👉 Contact Firebreather Marketing to get started today.
